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Jim Buddy's mission is to make ‘cheat’ food into ‘health’ food. Not just the 'better option', but part of the plan.
UKAS Certified Laboratory Tested ✓
Just like any regular fresh donut, Jim Buddy's should be enjoyed within 5 days once defrosted. These are bakery, all-natural items, nothing like the industrialised protein cookies.
They can be stored frozen for up to 6 months which is the 'best before' date you see on the box.
When developing the product getting more shelf life out of a freshly baked donut would have required the addition of a) sugar and b) artificial preservatives. It being that Jim Buddy's are a health food it would be better to have them as natural as possible. This seems to work well as they don't tend to hang around long!